Response Ability, a "reality"-style educational video package sponsored by Tau Kappa Epsilon, brings viewers to understand how group dynamics can prevent people from taking action to stop dangerous or unhealthy behaviors. And, it demonstrates skills to successfully intervene when they witness hazing or other dangerous or unhealthy behavior.
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By focusing on bystander behavior and delving into what makes us tick when we're part of a group, this video becomes less a "prevention" video and more of a "personal development" tool. Moving toward the eradication of hazing just happens to be a very pleasant byproduct of helping Greek men and women develop positive group behavior skills.
The Message is to believe in yourself - have enough self-confidence and healthy self-esteem that you are willing to stand up for what you to be right. Your moral compass is so well developed that are not tempted to second-guess yourself. Your principles and your feelings about a situation are most likely shared by others in the group.
The Primary Audience is collegiate fraternity and sorority members. The secondary audience is older alumni. Parents and families of collegiates, as well as Greek Advisors and other campus life staff are also considered an audience.
The Approach was gathering a group of collegiates from around the country, spend a month with them all together on the Internet, and bring them all to a "retreat house" in Sedona, Arizona, where they all agreed to participate in an exercise to explore issues of bystander behavior. The whole retreat weekend, as well as glimpses into the month on the internet, was captured on camera and is shared with the audience.
They have skillfully blended key excerpts from the dialogue into two compelling videos that convey the desired message and demonstrates successful intervention techniques. The resulting videos have - in appearance and feel - documented a real event. They are committed that each and every viewer is left empowered to act - to transform their values into action.